Manifesto for Deep Cleaning

Current cleaning practices are expensive and time consuming; sanitising and standardising bodies with synthetic imitations of natural oils and scents. Bodies are healthy living eco-systems, like rain forests and beaches, clean and filled with richness of life and smells at the microscopic level. Abandon superficial cleanliness. Abandon endless lathering, soaping, moisturising, scrubbing, exfoliating, powdering, bleaching, deodorising. Abandon the plethora of personal products. Surrender the chemical battle on bodies to win the biological war. Declare peace with nature. Bring your body into harmony with your environment. Become deeply clean.

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